Featured Company
For more information about Double Blue Images, please see:
http://www.doubleblue.com/
Tim Rock has been a professional photojournalist for more than 30 years. Most of that time has been spent in the Western and Indo Pacific reporting on environmental and travel-related subjects. He is based on Guam, a hub for travel to many exotic and diverse Pacific Ocean and island destinations. He specializes in the marine world and does a considerable amount of underwater photography in an around Micronesia, as well as travelling internationally on assignment.
Rock is also a contract author for the Lonely Planet Pisces book series and has authored and contributed to nine diving and snorkeling guide books for Lonely Planet. He also occasionally does high-definition video work. He recently finished underwater work on two promotional
pieces for Palau that ran on CNN. He owns a gift shop and gallery at Fish Eye Marine Park on Guam, an undersea observatory facility. Rock teams up with Mike Vietch, the photo pro for Manta Visions in Yap, Micronesia, to do digital photo seminars in Yap, Bali and other regional destinations.
For more information see: http://www.doubleblue.com/
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Showcase
Photographing the Deep Blue: Tim Rock
iVIEW: What did you use/do before using iView MediaPro?
ROCK: I tried quite a few programs but none had the speed or ease of use that iView has. With its RAW capabilities, I find that iView MediaPro is the fastest and most efficient tool for viewing and editing of anything currently available.
iVIEW: When you purchased iView MediaPro what other products did you evaluate?
ROCK: ACDSee, Adobe Bridge and some Canon software.
iVIEW: Why did you chose iView MediaPro?
ROCK: Speed of reading RAW files and ease of transition into Photoshop editing. I also use the program to make web pages, slide show files and to send contact sheets to photo editors and publishers. It pretty much does it all.
iVIEW: How do you use iView MediaPro now?
 ROCK: I normally edit as I shoot, which means I have a laptop and a
portable hard drive on location of the shoot. I look at the files
directly after downloading and select the best for immediate editing.
This can be done with ease using the seamless iView MediaPro interface with editing power of Photoshop CS2. I then save the edited files and have everything ready to go even before I get home. Once at the home office, I will look at the edits on a larger screen, again previewing with MediaPro and then doing any touch-ups in Photoshop CS2. I can then sort, make new folders, create contact sheets and resize.
I always post my new images on my PDN PhotoServe page and I use MediaPro to resize for this as well. Pretty much everything dealing with distribution and filing goes through iView.
iVIEW: For your work, what are iView MediaPro's most useful features?
ROCK: HTML Gallery and the resulting image folder are quite handy. Contact sheet, conversion of still image, sound and movie files and I still need to start making use of the Text and Data export functions.
iVIEW: Does iView MediaPro save you time? Money?
ROCK: Yes, it saves me heaps of time. Editors want it NOW! And a quick reply is essential. I can send lo-res for quick review of a
requested subject. Once they decide on the hi-res, I just FTP it and it’s there. That translates into a sale which makes me money.
 
iVIEW: Has it enabled you to do things you couldn't do before?
ROCK: I could do them, but they took forever or took a combination of
programs. MediaPro is what I need in one program.
iVIEW: Is there any downside to using iView MediaPro? Is there a feature you wish it had?
ROCK: I must admit I am still exploring the many features, so it may have something I am not aware of. I'll reserve judgement on that until I really get to know it.
iVIEW: Do you use iView MediaPro to help you manage non-image file types?
ROCK: Occasionally. If I am doing a book, I will use it to manage chapters (text, DTP or graphics) and that sort of thing. But my business is heavily visual and that's what I need it for.
iVIEW: How does using iView MediaPro impact your communications with your clients? Does it?
ROCK: It speeds things up greatly. I find clients are quite willing to
communicate with me and even contact me on tight deadlines as I can
get them images to review quickly. It has helped improve overall
communication and sales greatly.
To see some of Rock's latest work, visit his PDN PhotoServe page.
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