In the world of digital photography specifically, DAM refers to the entire process that occurs after the taking of the picture, through final output, and on to permanent storage. You may not realize it, but if you are shooting or scanning digital photographs, you are practicing some form of digital asset management. The question is, are you using your time and resources wisely?

Your DAM system is fundamental to the way your images are known, both to you and to everyone else. Can you find your pictures when you need them, or are they sitting unseen on a hard drive or in a file cabinet? Are you able to easily assign and track important content data? Do your photos carry your copyright and contact information, or are they floating around the marketplace with no controls whatsoever? Among other things, DAM practice defines the way in which your pictures are brought to the world.

DAM software helps you sort, track, back up, convert, and archive your photographs. Its function is to store, view, control, and manipulate all the information you have collected about your photos, as well as the photos themselves.

Read on to understand the difference between Browser and Cataloging Software
Find out more about The DAM Book by Peter Krogh